HISTORY: 2005 - 2008
As the Age of the Web moved into its second decade, that original sense of optimism was returning. Social and community media were starting to burst out of their homepage marginality and become significant cultural forces. Content begins to syndicate and percolate where people already are, whether you like it or not. Participation and immersion start to become expected traits of media, not just experimental opportunities, and the phrase "Web 2.0" started to become the label du jour for many of those concepts.
Instead of merely enhancing or replacing other media, the Web began to drive those media towards becoming more like the Web. This didn't always in particularly smart ways, which is consistent both with the history the Web and the Web 2.0 mantra, "don't fight the Internet." In the process, though, it created a tremendously fertile ground for experimental media firms like GMD Studios focused on how communities could interact with each other in truly new ways.
EXPLORE PROJECTS FROM 2005 - 2008:
After having had the label "alternate reality game" applied to our collaboration for Sharp, McKinney-Silver turned to GMD Studios and two of the creators of "Blair Witch" to push the boundries of what that branded entertainment might mean for Audi's North American release of the A3 model. The result, "The Art of the Heist," used every conceivable media and technique to build an immersive action adventure story that introduced car to America in surprising ways.
SOME NOTABLE BRANDS
SOME NOTABLE COLLABORATIONS
SOME LABELS FOR GMD STUDIOS
"game developers"
"experience designers"
