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We have a reputation among brands, agencies and publishers as experts in publishing best practices for brand storytellers, but at GMD Studios we think that's just a part of experience design.
Amplify is in the business of reimagining education by using digital products and services geared to teachers, students, and parents. We created a site where everyone could join and share in the conversation.
At it's core, Qualcomm is a company of inventors. So to spread their story we worked with JWT New York to create Qualcomm Spark; a place to spread ideas from the growing ecosystem of inventors and creators in this new digital age.
Amplify is in the business of reimagining education by using digital products and services geared to teachers, students, and parents. We created a site where everyone could join and share in the conversation.
At it's core, Qualcomm is a company of inventors. So to spread their story we worked with JWT New York to create Qualcomm Spark; a place to spread ideas from the growing ecosystem of inventors and creators in this new digital age.
We've been up to all kinds of mischief with Ty for more than a decade, from fiction to non-fiction.
News and Opinion with a Management Perspective
One of the smartest people we know and our collaborator on brand journalism and advertising projects for more than five years.
It's one thing to stay up to date with news, data and information. It's another entirely to dig past the surface, make meaningful connections and generate insights. Let us show you what others miss.
Our challenge was: geeks don't respond to advertising, they only respond to ... other geeks. Solution? Put the geeks in charge by creating the world's most vibrant news network populated by like-minded individuals.
To that end, the new Drive One campaign is focused on four categories: quality, green, safe and smart. Each topic is broken down on Ford's website here. Farley points out that there have been six different marketing strategies in the last six years at Ford, and he says that the success of Drive One will be apparent in five years, not in five weeks.
In the face of mounting challenges, Ford Motor Company set out on an ambitious journey of candor and conversation with a technique the agency JWT later labeled "brand journalism".
Launched in March, 2006, and currently published by the San Francisco Film Society, SF360.org serves a regional and national audience of filmmakers, industry professionals and aficionados who visit the site, subscribe to the weekly newsletters and participate in the fast-growing SF360.org community.
Established to give a voice to those who are passionate about films and taking real chances in filmmaking, ifcRANT is the first interactive, cross-platform publication comprised of print, television, Web, broadband as well as internet and satellite radio components. Launched in May 2000, the bi-monthly magazine is a publication of The Independent Film Channel (IFC), published six times per year as a co-venture with indieWIRE LLC.
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