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We have a reputation in the transmedia storytelling community as pioneers in integrated storytelling, but at GMD Studios we think that's just a part of experience design.
The Art of the Heist launched Audi's "luxury hatchback," the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
I'm Derek Barnes, your friendly host and resident raving loon. The web site is concerned with but not limited to; monsters, freaks, ghosts, demons, psychic powers, anti-gravity, teleportation, unknown animals, things from space, unexplained natural phenomenon, and if you can boil gasoline.
It is time you know the truth. You are a member of the Cahill family, the most powerful family the world has ever known. 39 Clues hidden across the globe guard the source of the Cahill family's secret power, and it's up to you to find them. The hunt is on. Are you ready for the challenge?
Cultist lures Internet users to West Virginia wilderness - strangers narrowly avoid becoming victims, return alive with their tale. Monday, November 5, 2007 (Cass, West Virginia)
Campaigns like this are hard to find. They don't meet the regular convention -- three creative executions and a website -- that all of us are guilty of cranking out like factories. They don't dazzle with flash animation, or high production video-- they rely on a good story well told.
The Art of the Heist launched Audi's "luxury hatchback," the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
We've been up to all kinds of mischief with Ty for more than a decade, from fiction to non-fiction.
This is a story of unusual scope and magnitude, a story told in six languages to consumers in 10 countries, a story told across 10 websites, 3 blogs, a community forum with thousands of participants, 3 television commercials and multiple live events in Europe and North America.
It added up to a campaign that's cleaned up at the award shows. Welcome to the new world of advertising, where the 30-second TV spot is a relatively small component of a campaign.
Beta-7 explains the "SEGA campaign" in his own words.
Call me Beta-7. That's what THEY call me, even though they'll deny it. Who are "They," you ask? The CIA? The FBI? The Illuminati? No, my friends, "They" are an organization that no conspiracy theorist would ever think to lump in with those three, yet is even more secretive, insidious and evil. The dark, shadowy monolith that has literally ruined my life is none other than... the Sega Corporation. Huh? Sega? That Sega? Yep.
"I still think most of Hollywood doesn't get the Web, which has been relegated to marketing departments along with poster design and television advertisements. (The studios) approach the Web as a way to promote product and end up missing out on the incredible opportunities it provides for storytelling and interacting with fans."
I'm Derek Barnes, your friendly host and resident raving loon. The web site is concerned with but not limited to; monsters, freaks, ghosts, demons, psychic powers, anti-gravity, teleportation, unknown animals, things from space, unexplained natural phenomenon, and if you can boil gasoline.
We have literally been collaborating with Mike on entertainment properties and advertising since we formed the company.
FreakyLinks was an American television show that combined elements of horror, mystery, and comedy. It aired on the Fox Network from October 2000 until June 2001, for a total run of 13 episodes. The feel of the show closely modeled that of The X-Files and other supernatural-themed shows that were popular at the time. In 2008, the series began airing on Universal's horror network Chiller.
When Microsoft chairman Bill Gates was shot dead on December 2, 1999, it was a tragedy that resonated throughout the world. But as time wears on, that tragedy has developed into a mystery for many observers, who see police misconduct and a cover-up where others see an open-and-shut case. NOTHING SO STRANGE follows the efforts of an organized group of these skeptics.
Established to give a voice to those who are passionate about films and taking real chances in filmmaking, ifcRANT is the first interactive, cross-platform publication comprised of print, television, Web, broadband as well as internet and satellite radio components. Launched in May 2000, the bi-monthly magazine is a publication of The Independent Film Channel (IFC), published six times per year as a co-venture with indieWIRE LLC.
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